As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other…
The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
The post Big Changes from Google Ads in 2020 appeared first on Practical Ecommerce.
Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Here are a few tips to help you decide.
The post 5 Essentials for Ecommerce Site Search in 2021 appeared fir…
Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the…
Buyouts of Amazon marketplace sellers are booming. Aggregators are scooping up successful small sellers and creating large and lucrative portfolio companies. The acquisitions are mostly fueled by angel, venture capital, and private equity funding.
The …
Finbarr Taylor moved to the U.S. nine years ago with a goal. “I moved from Scotland to Silicon Valley with the express intent of starting a tech company,” he told me. Taylor’s tech company is Shogun, which provides innovative page-builder tools that en…
Amazon’s new A10 search algorithm ranks organic results, in part, on the “health” of a brand. In this post, I’ll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
The post Understanding Amazon’s …
For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.
The post 5 Ways to Boost January 2021 Retail Sales appeared first on Practi…
2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe.
Shopify launched in 2004 in Ottawa, Canada, when its founders were dissatisfied with existing platforms to sell their snowboarding gear. Fast forward to 2020, and Shopify is a global brand. Total 2020 revenue will exceed $2 billion. Its common shares …
Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on the return and dispute processes, fulfillment, personalization, contact center services, and merchant banking.
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In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we’ve heard your feedback and we’d like to give an update on what the future looks like f…
Capital One recently announced that it will ban the use of its credit cards to fund buy-now-pay-later transactions. According to a Capital One spokesperson, BNPL transactions “can be risky for customers and the banks that serve them.” In this article, …
Here are my favorite new mobile productivity apps in 2020. There are apps for secure browsing, team communication, email management, note-taking, task management, positive habits, event planning, relaxation breathing, and more. Most of the apps are fre…
Influencers have the power to help drive ecommerce sales the way old school media did in years past. Advertising on 1950s television and other mass media was successful because of the audiences. Today, the same thing may be true for influencer marketin…