Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience.
The post 20 Free Twitter Tools for Small Businesses app…
The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly.
The post ‘Shop local’ applies to ecommerce businesses, too ap…
I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — assuming that their audience will not read more. But that is not accurate, in my experience.
The post Is Longer C…
To help website owners better understand how crawls their sites, we’re launching a brand new version of the in Search Console.
Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we’re also consolidating the Google Webmaster Blogs into one place on the new site. Today, we’re announcing that this page within…
Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we r…
This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most…
More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Comm…
The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and hi…
In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and i…
Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results.
Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our production s…
Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2.
When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over …
We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build…