Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of yo…
This post originally appeared on the Inside AdWords blogThe ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to impr…
Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.Join the conversation at #GoogleMarketingLive.
Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices….
The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant cha…
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deli…
Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on Y…
Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we i…
In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences. Today we’re excited to announce Advanced Analysis, a…
Sign up to join the live streamed keynote at Google Marketing LiveWhen: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET Duration: 1 hour Where: Here on the Analytics blogIt’s that time of year again! Join us as we unveil the latest Analytics, Ads a…
Posted by Minhaz Kazi, Developer Advocate, Google Data Studio Data Studio is Google’s free next gen business intelligence and data visualization platform. Community Connectors for Data Studio let you build connectors to any internet-accessible data s…
The Google Analytics integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze unsampled ana…
Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their ow…
Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, Google Tag Manager makes it easier to implement and maintain the tags for all your marketing and measurement tools.Over the past few years, we’ve…
Today, we are introducing a new course in Analytics Academy: Getting Started With Google Analytics 360.Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)In this course, you will join instructors Ashish Vi…