Articles, resources, strategy and a community for internet retailers, online business owners and ecommerce developers.
In January 2020, Visa announced it was acquiring Plaid for $5.3 billion. Before long, the U.S. Department of Justice began scrutinizing the transaction, resulting in the filing of an antitrust lawsuit to stop it. In this article, I will describe Plaid …
Point-of-sale financing services such as Klarna and Affirm make it easy for online shoppers to buy now and pay later. These financial tech companies have the ability to reduce checkout friction and please customers, but they may affect ecommerce in oth…
We asked our contributors to tell us the best book they’ve read this year. Here are their responses.
The post Our Favorite Books of 2020 appeared first on Practical Ecommerce.
Category names on an ecommerce site have a huge impact on organic search rankings and on-site conversions. To determine the right names: Start by listing all categories on competitors’ sites and marketplaces. Next, add additional category names that ma…
Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from fall 2020. There are designer and developer apps, coding resources, graphic tools, fonts, and more. All of these tools…
Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants shoul…
Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That’s according to Corey Blake, CEO of MWI, a digital marketing agency. “When we have a scarcity outlook with short-sightedness,” he told me, “We’re s…
January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creati…
The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components.
The post When to Apply Google Ads Recom…
The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced o…
Here is a list of product releases and updates for late-November from companies that offer services to online merchants. There are updates on artificial intelligence, membership monetization, brand protection, international payments, and online returns…
Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2020. Articles from early …
The post November 2020 Top 10: Our Most Popular Posts appea…
Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience.
The post 20 Free Twitter Tools for Small Businesses app…
The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly.
The post ‘Shop local’ applies to ecommerce businesses, too ap…
I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — assuming that their audience will not read more. But that is not accurate, in my experience.
The post Is Longer C…