Web Analytics

2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe.

In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we’ve heard your feedback and we’d like to give an update on what the future looks like f…

A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to announce some more updates coming your way.

To help website owners better understand how crawls their sites, we’re launching a brand new version of the in Search Console.

Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we’re also consolidating the Google Webmaster Blogs into one place on the new site. Today, we’re announcing that this page within…

Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we r…

This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most…

More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Comm…

The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and hi…

In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and i…

Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results.

Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our production s…

Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2.