“Clienteling” enables shoppers and personnel in physical stores to interact with online channels, such as web, mobile, and social. Saks Fifth Avenue, for example, has used clienteling for over five years. With clienteling, in-store associates to access an application that provides info about a shopper. The result is merchants can better serve customers and drive higher average value orders.

The post Clienteling Personalizes In-store, Online Shopping appeared first on Practical Ecommerce.